From the day they met, Designed for Living’s founders Jantien Nunnikhoven (left) & Noor Meyjes (right) discovered a shared passion for playful patterns and bold colours.
Noor and Jantien have a common background in designing hotel, museum and residential interiors. They met when working together as interior design magazine editors.
They founded their studio, Designed for Living in 2013, where they focus on pattern and product design for their own label, bespoke designs for hospitality projects and collaborations with renowned international brands.
Their designs, which range from wall coverings, lighting, furniture, textiles, stationery and tableware, are all drawn by hand. Each is easily recognisable with its bold colour palette and includes hints of organic, geometric and patterns inspired by nature. Noor: “We share the same idea that design should be fun and a reflection of your personality.”
Jantien and Noor embrace an approach that combines creativity and authenticity, whilepaying attention to detail.
Both designers are fond of the sincerity and timelessness of craftsmanship. They always take into account how an object is made so that every part of the process bears their signature from the molding of shapes, the pigmentation of porcelain in the oven to the engraving of glassware. The key is striking the balance between refined quality and effortless adaptability. How they achieve this hinges on a single rule, according to Jantien: “Everything we design is something we would want and use in our own homes.”
For their new collection of homewares, Noor and Jantien were inspired by the Tree of Life. In many cultures, it is often viewed as symbol of birth. In autumn, trees shed their leaves but in spring the leaves sprout again and the tree is teeming with birds and butterflies. It’s the perfect balance between harmony and nature and a fitting name for a collection also that marks the start of their collaboration with New Edition. Jantien explains: “We’re inspired by the things around us: nature, geometry, flora & fauna, but we put our own spin on it.”
While geometrics and florals are both interior design classics, the key was to integrate the bold geometric patterns seamlessly with the floral designs, while having fun with the details.
They designed not only the fronts, but also the base of all the tableware. When your coffee date takes a sip, you’ll be surprised with the ‘Tree of Life’ detail underneath, which adds a unique touch and demonstrates the designers’ attentiveness to detail.
When it comes to colour, there is no shortage of it. Reds, greens, purples and yellows are enhanced by the use of black and white. This eternal combination is what makes the collection highly adaptable to any interior. Noor: “Our ‘Tree of Life’ collection brings together quality and well-made pieces that will stand the test of time.”
2014 Launch of their first wallpaper collection, now successfully sold in more than 30 countries.
2015 Selected to accompany His Majesty King Willem Alexander of the Netherlands as a member of his trade delegation to China.
2016 Selected to exhibit at the Dutch pavilion (Masterly) during the Salone del Mobile.
2017 Nominated for the Creative Heroes Award 2017, Category Interior.
2018 International launch of their first tableware, table- & kitchen textiles and stationery collections in collaboration with New Edition.
Recent hospitality design projects: Museum of Bags and Purses, Museum Willet Amsterdam, Tulip Inn Hotel Amsterdam Schiphol Airport, Corendon Hotels Amsterdam.